Our Brand Story
Welcome to Our Skincare Brand!
Hello and thank you for visiting! I'm Lorelie, though my friends call me Lei. I'm the lead formulator and founder of this brand, and I'm so glad you're here.
As an alumna of Formula Botanica, the world's leading accredited and award-winning school for organic cosmetic science, I bring a wealth of knowledge and a deep passion for creating high-quality natural skincare products. My commitment to formulating safe, effective, and multitasking solutions for organic skincare is rooted in my education, experience, and love for natural beauty.
Every product we offer is crafted with care and attention to detail, ensuring that you receive the very best in skincare for sensitive skin, backed by science and a commitment to sustainability. Thank you for taking the time to learn more about our brand. We’re excited to be part of your skincare journey!
Our skincare brand was founded on a series of dreams centered around redefining beauty with natural skincare botanicals and fostering a kind spirit. I distinctly recall one dream involving a young boy named Peter, who was downcast, disabled, and helpless, igniting a profound desire within me to lend a hand. It felt divinely inspired, prompting me to take a leap of faith and recognise that skincare can also embody motives that deeply resonate. Through a journey of taking risks to establish our foundation, we find ourselves where we stand today—a natural skincare brand that not only delivers quality products but also cultivates a sense of social stewardship.
The heart of IPETER is rooted in our commitment to help. With every purchase, we strive to bring hope and joy to underprivileged children through our partnerships with compassion-driven initiatives. Our mission is to bridge the gap between self-care and social stewardship, allowing us all to make a meaningful difference—together.
At the core of our brand lies the belief that you, our beloved consumer, are akin to ‘I,’ while those we aim to help represent ‘Peter’ in our brand name, IPETER. This foundation shapes our brand values, influencing everything from product design to ingredient selection.
At IPETER, we believe natural skincare is more than a beauty ritual—it’s a catalyst for kindness, where self-care and compassion go hand in hand. We prioritise sustainably sourced natural ingredients and organic botanicals whenever possible. For delicate or reactive skin, we proudly offer multitasking skincare for sensitive skin that combine gentle, effective formulations with eco-friendly principles. Serving our customers with safe, innovative products while uplifting others is our greatest joy and privilege.
