Our Brand Story

Hi there!

Welcome to our humble skincare brand. My name is Lorelie, but my friends call me Lei. I’m the lead formulator and founder of this brand. As an alumna of Formula Botanica, the world's leading accredited and award-winning organic cosmetic science school based in the UK, I bring diverse knowledge and a deep commitment to our products. Thank you for taking the time to learn about us.

Our skincare brand was founded on a series of dreams centered around redefining beauty with natural botanicals and fostering a kind spirit. I distinctly recall one dream involving a young boy named Peter, who was downcast, disabled, and helpless, igniting a profound desire within me to lend a hand. It felt divinely inspired, prompting me to take a leap of faith and recognise that skincare can also embody motives that deeply resonate. Through a journey of taking risks to establish the brand's foundation, we find ourselves where we stand today—a skincare brand that not only delivers quality products but also cultivates a sense of community among our dedicated consumers.

With every purchase, we endeavor to bring hope and love into the lives of underprivileged children through our partnership with various compassion initiatives.

At the core of our brand lies the belief that you, our beloved consumer, are akin to ‘I,’ while those we aim to help represent ‘Peter’ in our brand name, IPETER. This foundation shapes our brand values, influencing everything from product design to ingredient selection.

Our mission is clear: to celebrate you and honour your skin by ensuring that all our products are sustainably and ethically sourced, prioritising organic botanicals whenever possible and utilising all-natural, naturally-derived ingredients. We aspire to enhance your skin’s natural radiance authentically, allowing you to age gracefully. Furthermore, we are dedicated to responsible stewardship of our planet, demonstrated through mindful packaging practices. Above all, we are committed to building a community that believes in achieving natural beauty by investing in skin health, while also extending care and compassion to our planet and neighbours in need.